Meghana Kumari : How an Smart SEO Professionals can take full Advantage of Global Recession ?

1. Why Blogging is Important for Web Developers and SEO Professionals ?

Blogging is basically keeping an online journal. Blogging sites have become increasingly popular, where people can write, or rant, about whatever subject they want, for anyone to read.

Over time, though, blogs have evolved from the being a personal hobby to a serious work tool. In fact, today, web designers are supposed to know much more than just how to design and build websites. Customer’s expectations have increased, and unless you are in position to choose your favorite clients, meeting these expectations requires hard work.Hence, it’s important to keep learning about the variety of design-related fields every single day — be it marketing, psychology, business, copy writing,publishing or blogging. Today blogging has become more than a way to express someone’s feeling, it has taken a turn towards social media and marketing.

From the Web developer and SEO point of view, blogging has surprisingly generated incredible web traffic to various websites. The businesses have identified the increasing scope of blogging which is why many people have started incorporating it as the most significant tool of marketing. Blogging provides innumerable advantages that are of utmost significance in present times.

There are 5 important reasons and they are as follow:-

1.Professional SEO services are designed to increase the visibility of a website and facilitate in better traffic flow along with improved profit sales return.

2.SEO professionals take the help of various SEO tools and techniques like keywords analysis, link building, on-page, off-page SEO, directory submission etc. in order to increase your webpage ranking in search indexes.

3.A website can rely on a professional SEO service to make choices that generate quality and relevant traffic.

4.Using the right set of keywords suggested by a professional SEO service will work in attracting related traffic flow to a website.

5.Link building, another essential aspect of professional SEO services, can seriously increase the popularity of a website among the top search engines.these services from cost-effective and affordable SEO service.

2. What is the Importantance of on line chating for an SEO Professionals ?Why a Professional Profile Picture is very Important for SEO ?

SEO professionals are the iconic "knowledge workers." The difference between a mediocre search engine optimizer and a true "expert" is potentially millions of hits.

Online chat may refer to any kind of communication over the Internet, that offers a real-time direct transmission of text-based messages from sender to receiver, hence the delay for visual access to the sent message shall not hamper the flow of communications in any of the directions. Online chat may address point-to-point communications as well as multicast communications from one sender to many receivers and voice and video chat, or may be a feature of a web conferencing service.

Online chatting for SEO Professionals serves in various purpose.online chatting within itself helps people to share their intrests in a more convenient way.

For SEO Professionals, it serves as handling the work in a simpler way, and also sharing becomes easy.Social Media can be a very powerful tool as part of marketing strategy.One need to engage your audience.

SEO is a service, and like all services, it’s not just about the product. It’s also about the after sales, the pre sales, the customer relations and customer satisfaction. No matter how good you get, if you cannot keep your customer happy, then you may not be around for very long. If you check the bad press about SEO companies, it’s mostly in the area of customer service, not in their product delivery. If you want glowing referrals and repeat business then it is advisable to be service oriented and be extremely customer focused.

It is said that a picture is worth a thousand words right, well having a professional profile picture on your many social media sites like Facebook, Twitter and LinkedIn is extremely important in portraying your on-line brand identity. Almost every social media site allows you to upload an image to a profile associated with an account or business. Choosing a high-quality, professional picture is an important part of your on-line identity.

Whether you work for a company, own a business, or whatever your profession or occupation may be, you should look the part. First impressions are extremely important and having a professional-looking photo can make the difference between gaining more followers and attracting more customers. Your profile is part of your overall brand. It’s alright once in awhile to post a picture or two with friends, but keep in mind that the minute you step out into the social media arena as a person or business owner, you are on stage and everyone is watching! Students and job seekers alike – have a professional photo posted on your profile and beware what you post as many companies and job recruiters are using social media tools to gather information about potential candidates.

3. How an Smart SEO Professionals can take full Advantage of Global Recession ?

A global recession is a period of global economic slowdown.Every coin has 2 faces the one face is that:- when consumers do not spend money hence become savers to cut company costs.It is the time period of great suffering for employees of every company. Recession is caused when consumers do not spend money hence become savers to cut company costs.

Many companies that have branches in other countries have employed global human resources professionals who manage and advise on the human resource requirements of the firms. Global HR professionals play an important role in helping employees who have been sent to foreign countries to have a smooth transition into the country. They take care of visa issues of the employee, offer advice on tax requirements, provide housing assistance and may provide cross-cultural training. Some large firms may have their in-house human resources department take care of this, while some prefer to hire global relocation companies that help the employees settle down.

Global HR professionals may also be in charge of posting vacancies, setting up interviews, and screening resumes of job applicants in foreign countries. They provide guidance and advise the team abroad and report on progress to the chief executive office at the firm’s global headquarters.

Global HR careers are challenging in nature, and job seekers of these positions must be well-rounded individuals who can take a lot of pressure at work. It may involve relocation, and job seekers should be willing to travel to other regions where the climate may not be conducive and the population may be unwelcoming. Some of the challenges that Global HR professionals face include searching of labor through outsourcing. Companies may require cheap labor offered by the local population and it is the work of the global HR professional to source for this labor. Getting the right candidates who are qualified in the job may be a big challenge due to language or cultural barriers.

At the time of recession, people prefer not to spend money so easily, thus, the concept of SEO can be utilized by a Webmaster because, the recession time will never affect the internet usage.Web master is a multi-talented personality having sound knowledge of HTML,CSS and other web technologies as well well equipped with the knowledge of how to sell your product in market that's what people in industry call it marketing.

4. What is Productivity ? Why it is very Important for Web Developers in Global Recession ?

Productivity is an average measure of the efficiency of production. Productivity is a ratio of production output to what is required to produce it (inputs of capital, labor, land, energy, materials, etc.). The measure of productivity is defined as a total output per one unit of a total input. We see that as a measure of the average productivity is often difficult to interpret correctly.

These definitions are short but too general and insufficient to make the phenomenon productivity understandable. A more detailed theory of productivity is needed, which explains the phenomenon productivity and makes it comprehensible. In order to obtain a measurable form of productivity, operationalization of the concept is necessary. In explaining and operationalizing a set of production models are used. A production model is a numerical expression of the production process that is based on production data, i.e. measured data in the form of prices and quantities of inputs and outputs.

It is advisable to examine any phenomenon whatsoever only after defining the entity the phenomenon under review forms part of. Hence, productivity cannot be examined as a phenomenon independently but it is necessary to identify the entity it belongs to. Such an entity is defined as production process and its ability to generate incomes.

The benefits of high productivity are manifold. At the national level, productivity growth raises living standards because more real income improves people's ability to purchase goods and services, enjoy leisure, improve housing and education and contribute to social and environmental programs. Productivity growth is important to the firm because more real income means that the firm can meet its (perhaps growing) obligations to customers, suppliers, workers, shareholders, and governments (taxes and regulation), and still remain competitive or even improve its competitiveness in the market place.

MAIN PROCESSES OF A PRODUCING COMPANY

A producing company can be divided into sub-processes in different ways; yet, the following five are identified as main processes, each with a logic, objectives, theory and key figures of its own. It is important to examine each of them individually, yet, as a part of the whole, in order to be able to measure and understand them.

The main processes of a company are as follows:

*real process.

*income distribution process

*production process.

*monetary process.

*market value process.

The global recession is demanding a great deal of workers worldwide. The practiceof doing "more with less" has become the modus operandi of most businesses and business areas, perhaps nowhere more so than in HR divisions.Human resources is expected to play a leading role in this environment by continuing to be more engaged than ever in developing and retaining talent, containing and reducing costs, and aligning its activities with the overall business strategy.However, according to a survey conducted by the Economist Intelligence Unit in March 2009, HR faces numerous organizational, financial and technological obstacles, particularly during these trying times. It is also confronting a perception challenge in that many organizations continue to view the HR function as a services provider rather than a businesscritical partner. The HR discipline has evolved over the last few years to comprise professionals at all levels whose contributions are grounded in business and finance. And it is during these uncertain times that HR has an unprecedented opportunity to showcase its value as a powerful strategic collaborator. The HRM Vision for the Recession can play a significant role in the success of the HRM Function in the recession. The HRM Management Team has to set it as a priority and the vision has to be transformed into actions quickly.

The HR Recession Initiatives are not just about the cost cutting, the recession initiatives have to be focused in more areas:

-Strategic Initiative to Increase Productivity & Efficiency.

-Financials.

-Customer relationship management.

-Data services.

-Effective Communication Strategy Among Employees.

5. What is Link Building ? Why it is very Important for an Web Developers in Global Recession ?

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.It is The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

The search engines are far more sophisticated than they once were and are engineered to sniff out these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalize your site severely and irrevocably bury your site making it almost impossible to find through the search engines.

Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site. Link building is a key facet of any successful Internet marketing strategy because if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.

There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources. While link building is a key element of an Internet marketing strategy, link building alone will not help your site achieve its natural ranking with the search engines. Only if link building is incorporated in a comprehensive search engine optimization approach will your site gain the full benefits from links from other sites and achieve its potential.

It's no secret Google uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result, increases the importance of a page.The reason why links are important and a good indicator of search engine placement is quite simple. Link popularity can dramatically increase traffic to a particular web site. Not only will traffic be transferred from the linking website, but also Google Page rank which is the measure of importance of your website. This is rated between 0 and 10 the higher the Page Rank the stronger the website.Linking to websites that are deemed spammy or irrelevant by search engines will certainly have a detrimental effect on future website rankings. It would also be safe to assume that you could see your website completely penalised or banished from certain search engines. Throughout any link building campaign that Ranking Solutions Ltd run for our clients, they can be assured only high quality relevant links will be added to their website.For our clients we have various link building methods like directory submissions, content writing and multiple social bookmark submissions etc. These Are methods that boost your websites rankings. (These very same white hat SEO methods have been used for our website and we have now good positions for some popular keywords like "Website Marketing Company") We can help to provide legitimate back links.

6. Why some Technical knowledge of Products is Important for SEO Professionals ?

SEO is all about optimizing the websites and web pages and pushing them in top of search engine rankings in the primary search engine giants like Google, Yahoo and Bing. Google uses its own algorithm to evaluate the pages and decides which page need to be downgraded and why. If your website have drowned in the search engine rankings, don't blame Google alone but the professionals who work on the projects are equally responsible for the debacle. If experts are to be believed, an SEO services India professional must posses certain important technical skill sets to execute the campaigns. The article is an attempt to identify major skills a search engine optimization professional should have.

Marketing Skills:

The people who work in the SEO services industry, must have relevant undergraduate degree or equivalent experience in the Internet marketing domain. Knowledge and experience in online marketing is very important if you want to promote a product, enhance people interaction and ensure improved sales prospects. An SEO professional can go places if he possess good count of marketing skills.

Writing Proficiency:

A person who works as an SEO professional need to be a good writer as well. An individual should be well-versed in writing stuff that pleases readers and audience. He should be a good writer who doesn't merely look for keyword count, or keyword density only but also knows how to persuade users to take an action on the presentation. SEOs who can write great content can do great throughout SMM services, email marketing services and other ways of communication.

Technical Background:

An individual who is the part of SEO services industry should be technically very proficient. Most of the time SEO company professionals work to optimize web pages, thus it's mandatory for them to be equally proficient in various technologies and tools used to design and develop various websites. For designing themes, SEO company India professionals should know the use of graphic software, and front-end development tools and technologies such as HTML, CSS and JavaScript etc.

Multidimensional Talent:

A professional in the SEO/ Internet marketing services India domain should have diverse range of technical knowledge in the best manner possible. He should be able to fix 301 redirects, fixing internal duplicate content, enhance page speed and externalizing JavaScript and CSS codes for betterment. A SEO professional can only be successful in his endeavors if he retains the qualification and maximum capability to deal with the campaigns.

7.HOW A GOOD PRESENCE ON INTERNET CAN MAKE WORK EASY FOR A SMART SEO PROFESSIONALS ?

A good presense on InterNet can make work easy for a Smart SEO Professionals as follows:-

Anyone with a business today will understand the importance of a website. An online presence is the only way to reach today’s customers. With more people shopping, hiring services, and searching for products online, your website may be the only way some of your customers do business. Search Engine Optimisation (SEO) is one of the main components of a well designed website. By making the most of search engine algorithms, SEO can connect you with potential customers that can make your business more successful.

Keywords are used throughout the SEO process. Your website content, advertisements, blog posts, and article marketing should be rich with carefully selected keywords that will put you at the top of search engine rankings. By using these keywords, the search engines will easily find your site when a potential customer searches for the product or service you offer. Keywords can be a single word, but are most often a phrase of specific words that will generate powerful search engine rankings for your website. For example, an Internet marketing firm might use the keyword phrase “search engine optimisation” to generate high rankings and powerful results. Aside from keywords, SEO also involves submitting your site to website directories. Some popular directories are Yahoo!, Lycos, and Google.

Internal Linking will also help direct customers to your site. Links can be built into articles, blog posts, advertisements, and site content in order to make it easy for customers to find the product or service they are in need of. By making use of these powerful SEO strategies, your company will gain notice and enjoy high search engine rankings. SEO allows you to attract Organic Traffic to your site, which is the most cost effective way of growing your business. Once you understand the role of optimisation in your success, your business will be able to enjoy the growth you’ve envisioned.

8. What are the good tools there on Internet ? How a SEO Professional can take full use of them ? Give Example with your Product / Project.

The good tools on the internet are as follow:-

1.Raven SEO tools

2.SEOmoz Pro Web App

3.BuzzStream

4.AnalyticsSEO

5.WebCEO Online

6.DIYSEO

7.Advanced Web Ranking

Raven SEO tools

The Raven suite of tools were originally designed for SEO’s (and by an SEO agency) but they now feature quite a few extra features for other disciplines of internet marketing so there’s Mailchimp integration, Facebook page manager, Twitter tool and most recently the introduction of PPC ad management features. For the purposes of this review we’ll stick to the SEO features.

Raven is a fully hosted web app, like all the tools in this comparison, and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. It’s got a slick interface and is developing quickly with new features added on an almost weekly basis.

Raven recently made some significant upgrades to their link management facility which resolved some of the long standing issues with that part of the system, although aside from that in the year since this report was first written the rate of development of new SEO features appears to have slowed. Raven Tools are still a great SEO resource but are now very much a complete internet marketing toolset rather than an SEO specific one.

SEOmoz Pro Web App

SEOmoz is probably the biggest SEO community around. It’s a subscription service which gives you full access to their tools including their new ‘web app’ tool- this monitors rankings, links and makes recommendations for the optimization of your site.

Like Raven it’s an evolving product and new features and pro tools are regularly added. The main attraction of SEOmoz pro membership is the access to their Linkscape data – an index of backlinks across the web which you can access via the Open Site Explorer tool or through an API.

BuzzStream

Unlike our first two tools, BuzzStream is designed specifically to aid the link building process. It may be a little unfair to put it head to head with 2 tools which encompass other parts of the SEO process but as any SEO will tell you, links are the most important bit of SEO so if you get that right, you’ve got the hardest part of the job done.

Unlike Raven BuzzStream has continued down the path of being a very specialist tool which is going to be most useful for SEO’s who are engaged in large scale link building campaigns which involve a lot of research, direct approaches to webmasters and purchasing of links.

AnalyticsSEO

AnalyticsSEO is one of a new breed of enterprise level SEO tools designed to manage the SEO process from start to finish. Analytics SEO was an appealing tool to include in the update to our review because while it boosts enterprise features its pricing starts from £99/ month, which is comparable with the other tools we’ve looked at.

AnalyticsSEO offers a wide range of tools to help with each step of the SEO process and as with Raven and SEOmoz (to a lesser extent) gives you a single management facility for all your SEO activity.

WebCEO Online

Web CEO is one of the oldest names in SEO tools having been producing a desktop SEO tool for over 10 years. Have taking a trial run of their relatively new ‘online’ version* which has a SaaS subscription pricing model similar to the other tools we’re looking at in this report and a 100% web based interface (no software to install). Given how established WebCEO is as a tool its surprising how little you tend to hear about it in the SEO world .

Like Raven and Analytics SEO, WebCEO online is an all in one package designed to help you manage your campaigns from start to finish with keyword research, link analysis and rank tracking all under one roof.

Advanced Web Ranking

Advanced Web Ranking is one of the first “SEO tools” . Back when a Raven was, well a Raven, and SEO was about keyword rankings and getting listed in DMOZ Advanced Web Ranking (or AWR to the lazy writer) was powering the keyword ranking reports being produced by SEO agencies the world over. These days AWR is still the de facto solution for anyone looking for reliable a desktop based rank checking tool but with its latest incarnation the AWR team have included a number of additional features which take it beyond just a very good rank checker and position it as a contender in our all in one SEO tools comparison.

Unique to the tools we’re looking at here AWR is a desktop tool rather than an online SaaS solution. The issue with that is your data is essentially confined to one physical machine rather than being available online (in my past agency life we actually had a dedicated AWR machine which even sat in its own office!). There are also a few benefits to a desktop application – stability and uptime being the most obvious but also speed. Where Raven, SEOmoz et al can take days to return your ranking results, AWR will start updating as soon as you setup your report. There’s also no limit to the number of keywords or ‘projects’ you can setup with any version of AWR, unlike most of the other tools here which cost more the more you use them.

Web SEO Analytics is a key player and one of the most innovative online marketing platforms providing pioneering SEO tools, expert contribution on SEO industry and the search engine optimization techniques. We offer a wide-range of SEO tools, from keyword research, website analysis, page and keywords analysis to backlink and competition analysis tools. Whether you are an SEO Agency, a SEO professional or a Webmaster, WSA provides Online Marketing companies, Developers & SEM professionals unique and efficient SEO tools and techniques that generate solid results for your SEM campaign.

9.What is Branding ? What is Co-Branding ? How will you Brand your Product / Project?

To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.

When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand.

Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.

Co-branding refers to several different marketing arrangements:

Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.

Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.

10 What is Webmaster tools ? Explain Bing and Yahoo Webmaster tools ?

Webmaster Tools is tool which is given by google no-charge web service for webmasters.It allows webmasters to check indexing status and optimize visibility of their websites.

It has tools that let the webmasters:

1.Submit and check a sitemap

2.Check and set the crawl rate, and view statistics about how Googlebot accesses a particular site

3.Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.

4.List internal and external pages that link to the site

5.Get a list of broken links for the site

6.See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings

7.View statistics about how Google indexes the site, and if it found any errors while doing it

8.Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.

BING and YAHOO WEBMASTER TOOL:Bing Webmaster Tools now offers SEO reporting based on a set of approximately 15 SEO Best Practices to help you get started in some of the most common page-level recommendations. You can find this information can by clicking on SEO Reports, found under the Reports & Data section in the navigation menu.

The SEO Reports are generated automatically every other week and be available through your webmaster account. Using the same set of SEO Best Practices as the on-demand SEO Analyzer tool, we create bulk reports for all sites listed in your Webmaster account.

Other than checking the reports for what should be looked at or worked on, there is nothing to do as our system takes care of scanning all pages (that appear in our index) and reporting automatically.

SEO ANALYSIS DETAILS

The SEO Reports provide aggregated counts of all the issues found, across the entire website scanned. Clicking on an item in the SEO Suggestions list takes you to SEO Analysis Detail page where we explain the issue and show a sample of pages affected by this non-compliance with the SEO Best Practice.

It has been a long time coming but the 2nd and 3rd largest search engines are merging their operations and services more and more. Very soon I predict that Yahoo will simply morph into Bing and Yahoo will be no more. Only time will tell but there are many factors leading me to believe this. Funny enough the most recent stats from ComScore May 2011 for the US search engine usage market shows that Yahoo still commands 2nd position with 15.9% of searches followed by Bing with 14.1% of searches. Of course Google is kingpin by far with 65.5% of all search queries in the US. The reason it is ‘funny’ because 2nd position Yahoo is being engulfed and swallowed by Bing who is smaller (although only slightly).

With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!.

The additional results from Yahoo included in your Bing Webmaster Tools will affect your ‘traffic summary’ report and your ‘page traffic’ report. Impressions should go up due to the combined data as of today and click should also go up due to the same reason. Inside the ‘rank and traffic stats’ page in Bing Webmaster Tools you will see both Bing and Yahoo logo’s living side by side like a happy family.

Regards,